5 Ways to Make People Fall in Love with Your Photography Studio Brand
As a photographer, you’re in deep online competition with thousands of other photographers. But that’s okay, because photography is a subjective art that varies from one person to the next. There’re doubtless tons of people who appreciate your style and want your kind of talent.
Making people fall in love with your specific artistic style is a matter of consistency, patience and passion. The following five methods combined will give you headway in your photography career, and create a momentum that will eventually drive itself.
Picture Blogs
If you want to market your photography online (and you should), it’s important to understand SEO. Blogging is unavoidable when it comes to brand awareness. If Google knows about you, you’ll be presented to countless buyers.
But like we said, there’s a lot of competition out there. So, here are some things to keep in mind:
Blog for a Local Market
You’re biting off more than you can chew if you want to become the absolute top photographer on Google. But you can aim to be the top photography blogger in your immediate area. Direct your keywords and your subject matter to the appropriate area you are trying to market to.
Be Consistent
Post a new blog consistently on the same day of every week. Weekly blogs are an excellent SEO booster, but monthly will also get your momentum going. Whatever the frequency, be sure to post according to a strict schedule.
Have a Brilliant Logo
A logo is simply a MUST if you want people to remember you. Tons of excellent photography logo maker tools are available online, and these can be tweaked to suit your particular brand and style. Create a brilliant logo and be sure to add it to everything you share or publish.
Post and Hashtag Your Images
Of course, it goes without saying that each blog should contain your photography work. Two or three images per 1000 words is a good guideline to follow. Also, be sure that each image is relevant to the content. Hashtag your images appropriately, and also add keyword captions to help people find them easily.
Share it EVERYWHERE
Posting your blog on a website is not enough. Once it’s live, you MUST share it on social media. Facebook, Instagram and Pinterest are non-negotiable. But you should also consider Twitter, LinkedIn and other social media platforms.
Don’t Forget About Content
Google will give you good rankings for images, but it’s predominantly content that will boost your visibility. If you’re not much of a writer, hire a copywriter to create scintillating content around the images you are exhibiting in your blogs.
Free Event Photography
Volunteering at an event in your area is a great way to get exposure. Unique photographs of the event will inevitably get searched for online, and your properly-tagged-and-captioned images will be the first to pop up. Your style and artistic talent will be noticed, and people will either visit your online photography studio, or hire you for their own events.
Monthly Themes
Every new month is a brand new opportunity to mix things up in your social agenda. You can go all out with this. Besides the obvious February = Romance; or October = Horror themes, you can direct your particular style to other themes that showcase your talent and points of strength.
These themes need to be displayed as emphatically as possible. Spend 30 minutes every day making your theme known on social media. Write a new blog about your theme. And of course, make sure you have great photographs relevant to your theme to showcase.
Frame and Sell
Art and photography auctions are happening all the time. Attend these regularly and find out how to get in on the action. While this is not an online strategy per se, it is a way to get more traction for your online photography studio.
Print and frame your best work, and test the waters to see if there’s any interest. Don’t be opposed to even giving away your work as a means of brand exposure.
If possible, print your photos with your awesome new logo on the bottom right corner. This is how you create brand awareness—whether you’re online or at an event like an auction.
Email Marketing
When done correctly, email marketing really does work. As a business that relies mainly on visual marketing methods, you’ve got an even better chance of piquing the interest of your mailing list.
Don’t have a mailing list, you say? Well then create one! Keep adding email addresses of the people you interact with to your list and keep it organized. Make these potential customers aware of your events, your themes and your social media pages.
Final Thoughts
Competing in the photography industry doesn’t have to be hard. Whether this is a full or part-time endeavor of yours, you can steadily make people fall in love with your artwork and turn it into a career of passion.
Post cover photo by kDarling Photography